It's about time someone created a tool to help new parents remember the basic details of baby care. Now someone has, and it continues to win awards.

The ITZBEEN Baby Care Timer was invented by a new mum and dad who found themselves sleep-deprived and needing help to remember baby care details like when their baby last ate or slept. They tried charts and journals, but thought there had to be a better way. So they invented one. And so, ITZBEEN was born.

ITZBEEN has four timers that count up with the touch of a button.The four timers display how long it’s been since changing, feeding, sleeping or awake, and whatever you like (medications etc). With alarms for ‘next due’ and a slide button to keep track of which side you breastfed from last, ITZBEEN is a new parent must-have, and assists both parents and carers in developing routines.

• Helps tired parent remember baby care details
• Useful tool for both parents and other carers such as babysitters
• Easy to use with one-touch timers
• Four timers for changing, feeding, sleeping/awake and an additional one for whatever you like (eg medications, timing labour contractions etc)
• Keeps track of breastfeeding sides
• Button lock to prevent accidental resetting
• Soft glow nightlight with auto cut-out
• Back-lit display so times can be seen in the dark
• Belt clip for portability
• Operates with 3 AAA batteries (not included)

Colours:
Blue
Green
Pink

1 per pack.