Nursing Angel - An Award Winning Experience
There was an upsurge in the number of online retailers meeting the needs of parents with children in Online Retail Awards, with award-winning entries from Australia, England and Scotland.
Nursing Angel (Health category winner) is an Australian online store specialising in breastfeeding products and baby carriers. Initially started four years ago to provide a small range of hard-to-ﬁnd products, it has now grown to become one of Australia's leading niche market stores for new mothers. Judges cited Nursing Angel as: “an outstanding example, supported by customer testimonials, of how online retail is creating new businesses totally focused on the customer to satisfy demanding market sectors.”